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Dear Seoul opens at SM Makati, bringing Korea's most-wanted skincare under one roof
Dear Seoul, the K-beauty concept store by IFace Inc., officially opened at SM Makati on November 7, 2026. It gathers the Korean skincare brands Filipinos have been adding to cart into one curated destination, with a simple promise: if it’s trending in K-beauty, Dear Seoul should have it. A concept store built around the K-beauty wishlist Dear Seoul is not a single brand. It is a curated shelf of Korea’s buzziest skincare names, chosen so shoppers no longer have to chase each one across overseas sites or wait for a trip to Seoul. Every product is picked for what is moving […]...Keep on reading: Dear Seoul opens at SM Makati, bringing Korea's most-wanted skincare under one roof
Dear Seoul, the K-beauty concept store by IFace Inc., officially opened at SM Makati on November 7, 2026. It gathers the Korean skincare brands Filipinos have been adding to cart into one curated destination, with a simple promise: if it’s trending in K-beauty, Dear Seoul should have it. A concept store built around the K-beauty wishlist Dear Seoul is not a single brand. It is a curated shelf of Korea’s buzziest skincare names, chosen so shoppers no longer have to chase each one across overseas sites or wait for a trip to Seoul. Every product is picked for what is moving […]...
Keep on reading: Dear Seoul opens at SM Makati, bringing Korea's most-wanted skincare under one roof
Keep on reading: Dear Seoul opens at SM Makati, bringing Korea's most-wanted skincare under one roof
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