GM tech executive shakeup continues on software team

General Motors is experiencing a significant reorganization in its software and technology divisions. Over recent months, several senior executives have left the company, including leaders responsible for software product management, engineering, and artificial intelligence initiatives. These departures follow the appointment of Sterling Anderson as GM’s Chief Product Officer, who is now overseeing a unified structure that combines software, services, AI, and hardware development.

The goal of this reorganization is to integrate previously separate teams. GM aims to streamline software development and deployment across its vehicles, ensuring that technology and hardware work seamlessly together. This reflects the company’s strategy to become more software-driven, providing connected features, over-the-air updates, and AI-enabled capabilities in its vehicles.

Among the executives who have recently left are Baris Cetinok, Senior Vice President of Software and Services Product Management; Dave Richardson, Senior Vice President of Software and Services Engineering; and Barak Turovsky, who was leading AI initiatives at GM. Their departures highlight both the challenges and opportunities in GM’s transition toward a more technology-focused organization.

While some senior leaders have exited, GM is simultaneously bringing in new talent to lead robotics, AI, and software development under the unified structure. These hires signal the company’s commitment to building a proprietary software and services platform for its vehicles. GM is aiming to reduce reliance on third-party integrations and create a cohesive ecosystem of software and hardware solutions.

The executive changes have implications for GM’s competitiveness in the automotive industry. By centralizing software and hardware development, GM hopes to accelerate innovation and enhance vehicle functionality. This could lead to smarter, more connected vehicles and a stronger focus on recurring revenue through subscription-based services and over-the-air updates.

At the same time, high-level turnover presents risks. Losing experienced leaders can disrupt projects, slow down decision-making, and challenge continuity. Execution will be crucial as GM seeks to balance innovation with stability in its software and technology operations.

Overall, GM’s executive shakeup reflects a broader shift in the automotive industry. Traditional carmakers are increasingly transforming into technology companies, where software, AI, and integrated systems are essential to the future of mobility. GM’s ability to navigate these changes successfully will influence its position in a market that is rapidly evolving toward connected and autonomous vehicles.